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BusinessMichael Brown Receives Prestigious Bayes Business School Fellowship at AMP

Michael Brown Receives Prestigious Bayes Business School Fellowship at AMP

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**Michael Brown Recognized as Senior Honorary Fellow at Bayes Business School**

**Key Highlights:**

– Michael Brown, managing partner of insight and research for UK and Europe, Middle East and Africa (Emea) at media agency Universal McCann (UM), has been appointed senior honorary fellow of Bayes Business School at City University.
– Brown will be teaching about market research, media measurement, purpose marketing, and ‘unstereotyping’, using the cultural influence of advertising to tackle stigma in society.
– He is also the founding co-chair of MRSpride, the Market Research Society’s (MRS’s) network for LGBTQ+ people in the research, data, and analytics sector.
– Brown was appointed fellow of MRS and the Institute of Practitioners in Advertising (IPA) in 2023.

**Article:**

Michael Brown, a prominent figure in the marketing and research industry, has been recognized for his outstanding contributions and appointed as a senior honorary fellow at Bayes Business School. As the managing partner of insight and research for UK and Europe, Middle East and Africa (Emea) at media agency Universal McCann (UM), Brown brings a wealth of knowledge and experience to this prestigious role.

One of the key aspects of Brown’s role at Bayes Business School will be to impart his expertise in market research, media measurement, purpose marketing, and ‘unstereotyping’ to the students. His focus on ‘unstereotyping’ involves using the cultural influence of advertising to tackle stigma in society, showcasing his commitment to making a positive impact through his work.

In addition to his role at UM, Michael Brown is the founding co-chair of MRSpride, the Market Research Society’s (MRS’s) network for LGBTQ+ people in the research, data, and analytics sector. His dedication to fostering inclusivity and diversity within the industry has been further recognized with his appointment as a fellow of MRS and the Institute of Practitioners in Advertising (IPA) in 2023.

Professor Caroline Wiertz, professor of marketing at Bayes, commended Brown for his unwavering support and generous contributions to the school. She highlighted his dedication to providing valuable advice, delivering engaging lectures, and conducting client workshops for undergraduate and postgraduate students, all of which have consistently received excellent feedback.

Enyi Nwosu, chief strategy officer at UM, expressed pride in Michael’s contributions to Bayes, emphasizing the significant impact he has made in the global business and marketing community. Nwosu also noted the importance of future generations of marketing professionals benefiting from Brown’s expertise.

In response to the recognition, Michael Brown expressed his gratitude and emphasized the reciprocal nature of his contributions. He acknowledged the invaluable knowledge he has gained from Bayes students and the pleasure of being part of the Bayes community. Furthermore, Brown emphasized the immense benefits that business schools derive from close collaboration with practitioners, encouraging his colleagues in the advertising, media, and research industries to build direct relationships with schools to unlock extensive opportunities.

The appointment of Michael Brown as a senior honorary fellow at Bayes Business School not only recognizes his exceptional achievements but also highlights the valuable impact he has made in the marketing and research industry. His dedication to education, purpose marketing, and fostering diversity will undoubtedly leave a lasting impression on future marketing professionals.

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