NewJeans Takes the Stage: A Look at Their BBMAs Performance and Fashion
After making their U.S. awards debut at the Billboard Music Awards 2023, K-pop group NewJeans, featuring Minji, Hanni, Danielle, Haerin, and Hyein, wowed the audience with their hit singles “Super Shy” and “OMG.” The group put in extra effort to ensure their performance was full of energy and portrayed the image they wanted to convey.
As fans, also known as “bunnies,” have come to expect, fashion is a crucial element of NewJeans’ performances, and the BBMAs were no exception. The K-pop stars channeled preppy inspiration with Y2K elements, sporting schoolgirl outfits reminiscent of Britney Spears’ iconic “…Baby One More Time” video. Each member’s individuality was highlighted through the outfits, with subtle variations in detail that represented their personalities and image on stage while maintaining a cohesive group theme and vibe.
NewJeans has quickly become a phenomenon in the K-pop industry, breaking records and achieving unprecedented success. Nominated for five BBMAs this year, the group released their first video in July 2022 and became the fastest K-pop act to hit one billion streams on Spotify in May. Additionally, they have secured ambassadorship deals with prestigious luxury fashion houses, further solidifying their influence in the fashion world.
Minj, an ambassador for Chanel’s Beauty, Fashion, and Watch & Jewelry, expressed her excitement for the brands she works with and looks forward to future collaborations. Danielle, who has been recruited by Burberry and Yves Saint Laurent Beauty, shared that her passion for high fashion began in childhood, reminiscing about playing dress-up and styling her toys. Haerin, an ambassador for Dior, emphasized the relationship between fashion and music, highlighting how artists can capture their personalities and characters through their styling.
It’s clear that NewJeans is not only making waves in the music industry but also leaving a significant mark in the fashion world. Their unique blend of music and fashion has captivated audiences worldwide, and their influence shows no signs of slowing down. As they continue to push boundaries and break records, it’s certain that NewJeans will remain at the forefront of both the music and fashion industries.