1. German brand Merz b. Schwanen’s white T-shirt gains pop-culture status through its appearance on actor Jeremy Allen White in the series “The Bear.”
2. Husband-and-wife duo Gitta and Peter Plotnicki revive the brand after discovering a vintage Merz b. Schwanen Henley shirt and tracing the production process back to a village in the Swabian Alps.
“Merz b. Schwanen’s White T-Shirt Takes Pop-Culture Spotlight as Actor Jeremy Allen White Wears it in ‘The Bear'”