“Madison Boutique Owner Overcomes Challenges to Provide Unique Fashion for Women”
– Donna Hart-Tervalon opens Hart Beat Boutique in response to the lack of diversity in boutique ownership in Madison
– The boutique offers contemporary fashions and accessories for women above the age of 40, with a growing online presence
In a response to the lack of diversity in boutique ownership in Madison, Donna Hart-Tervalon opened Hart Beat Boutique, providing unique and contemporary fashion options for women. After attending an apparel market in Wisconsin Dells where she was the only person of color, Hart-Tervalon decided to open her own boutique. Located at 437 S. Yellowstone Drive, the shop caters to women above the age of 40 but has also attracted younger customers with its eclectic items. In addition to the physical store, Hart Beat Boutique has an online presence that is slowly growing. The boutique offers a range of clothing and accessories, with prices ranging from $40 to $100. Despite being located in a remote area, Hart-Tervalon remains dedicated to providing stylish and non-matronly options for her customers. Business has been steadily growing for Hart Beat Boutique, which aims to fill a gap in the market for unique and well-known brands. [Source: madison.com]