A new start after 60: How Kate Jackson turned her homely lifestyle into a global phenomenon
In 2017, at the age of 61, Kate Jackson decided to share her love for crafts, the countryside, and her menagerie of animals with the world. Little did she know that this decision would lead to the creation of a thriving online community, financial independence, and a global following.
Starting with a wooden wool-spinning wheel in her garden, Jackson began recording videos for her YouTube channel, The Last Homely House. The channel, which now boasts 123,000 subscribers, offers a glimpse into Jackson’s rural Northumberland life, complete with a sister channel, an online shop, and a dedicated fan-run Facebook group.
But Jackson’s journey to success was not without its challenges. Following an unexpected divorce and the loss of her best friend to motor neurone disease, she found herself living alone and struggling financially. It was during this difficult period that she decided to focus on selling homemade crafts and teaching workshops, eventually leading her to the world of online content creation.
Despite the challenges she faced, Jackson’s videos exude a sense of comfort and authenticity. From cooking to sewing to simply chatting, her content resonates with a wide audience, particularly older American women who find solace in her English country life. As her daughter Martha puts it, Jackson’s ability to embrace solitude and make her own decisions serves as an inspiration to others who may be facing similar circumstances.
However, with success comes its own set of challenges. Jackson has had to navigate intrusive questions and unexpected visitors, prompting her to maintain a level of privacy to protect her family. Yet, her family has also become an integral part of her online presence, with her children and their partners contributing to the channel’s success through illustrations, running the online shop, and even making appearances in the videos.
Despite the unexpected turns life has taken, Jackson has found joy in seeing how invested people are in her work. Her ability to turn a homely lifestyle into a global phenomenon serves as a testament to the power of creativity, resilience, and the ability to embrace change later in life. And as she continues to inspire and connect with her audience, it’s clear that her journey is far from over.