Disney Unveils Revolutionary AI-Powered Advertising Tool for Disney+ and Hulu
Disney is set to introduce “Disney’s Magic Words”, an innovative advertising tool tailored for Disney+ and Hulu platforms. This AI-powered tool employs machine learning to analyze scenes and identify content, brands, images, and moods. It enables personalized messaging based on the context of specific scenes within movies or TV shows, allowing advertisers to resonate with viewers on a deeper level.
Disney has initiated an early beta test of its advertising product with six global advertising firms, including Dentsu, Omnicom, Horizon Media, GroupM, IPG Mediabrands, and Publicis Media. This collaboration aims to refine the effectiveness of contextual advertising through AI-driven insights.
Rita Ferro, Disney’s global head of ad sales, emphasized the Magic Word’s ability to maximize the impact of advertisements by aligning them with viewer experiences and emotions. This strategic approach aims to enhance viewer engagement and brand resonance.
As the advertising landscape evolves, Disney’s investment in streaming ad technology highlights the company’s commitment to meeting consumer preferences. With Disney+ attracting over 1,000 advertisers in its first quarter, CEO Bob Iger affirms the dedication of the company to revolutionize streaming ad experiences. Disney’s integration of the new Magic Word tool reflects its proactive approach to meet the evolving demands of advertisers and viewers in the streaming era.