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NEWSGoogle's Crackdown on Misinformation in Europe: What You Need to Know

Google’s Crackdown on Misinformation in Europe: What You Need to Know

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disinformation in the context of AI.” (With IANS Inputs)

Google’s Commitment to Combat Misinformation in European Parliamentary Elections

Artificial intelligence (AI) is rapidly reshaping the way we interact with technology, offering both exciting possibilities and potential challenges. As AI technology advances, it introduces new opportunities for innovation across various industries. However, alongside its benefits concerns arise regarding issues like data privacy and misinformation.

Google has declared its commitment to assist the European parliamentary elections by providing voters with reliable information, protecting its platforms from misuse, and offering top-notch security tools and training to campaigns. From June 6th to 9th, citizens in the 27 European Union member states will cast their votes to choose Members of the European Parliament (MEPs).

Annette Kroeber-Riel, Vice President of Government Affairs and Public Policy for Europe, stated, “Across our efforts, we’ll have an increased focus on the role of artificial intelligence (AI) and the part it can play in the misinformation landscape — while also leveraging AI models to augment our abuse-fighting efforts.”

In the upcoming months, individuals searching for topics like ‘how to vote’ will discover information on various aspects of voting, including ID requirements, registration procedures, voting deadlines, casting votes abroad, and guidance for different voting methods, such as in-person or by mail. Google is collaborating with the European Parliament to aggregate information from Electoral Commissions and authorities in the 27 EU member states.

Every advertiser intending to run election ads on Google platforms in the EU must undergo a verification process and include a clear in-ad disclosure indicating the entity that paid for the ad. These ads are published in Google’s Political Ads Transparency Report, where anyone can look up information such as how much was spent and where it was shown. The company also limits how advertisers can target election ads.

Google mentioned that AI models are being used to bolster efforts in combating abuse, aiding in the enforcement of its policies. With recent advances in Large Language Models (LLMs), Google is building faster and more adaptable enforcement systems that enable them to remain nimble and take action even more quickly when new threats emerge.

As with any new technology, AI brings both opportunities and challenges. For instance, generative AI simplifies the creation of new content, yet it also introduces concerns about the reliability of information, such as with “deepfakes.” Google has policies across its products and services that address misinformation and disinformation in the context of AI. (With IANS Inputs)

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